Introduction to original designer brand 𝗧𝗘𝗡𝗘𝗥𝗔

"𝒘𝒊𝒕𝒉 𝒕𝒆𝒏𝒅𝒆𝒓 𝒇𝒂𝒃𝒓𝒊𝒄𝒔, 𝒘𝒆 𝒔𝒆𝒓𝒗𝒆 𝒕𝒉𝒆 𝒅 𝒆𝒍𝒊𝒄𝒂𝒕𝒆."

Brand story

The story of the TENERA brand originates from the Latin word "tender", which means gentle, soft and comfortable. This term represents the brand’s attitude towards itself, others and the world at large. Through elements of beauty, romance and tenderness, TENERA hopes to establish a beautiful relationship with the world.

Founded in 2022, the brand is based on the concept of environmental protection and is committed to using sustainable and environmentally friendly materials to create its products. TENERA pays attention to the new lifestyle of modern people, and is inspired by travel and multi-scenario work to produce luggage products that can be used in various occasions. The brand adheres to the classic and simple design style, showing everyone's wonderful daily life through the combination of geometry and color.

Brand Concept

Treat yourself gently, treat others gently, and face life and the world gently are the soft thoughts deep in the heart of the brand.
Inspired by pastel colors, like an artist's palette, our range features a rich palette of colours. Allowing you to express and create your own style, from vivid hues that evoke joy and liveliness, to calming tones that exude serenity.

Our color palettes are designed to blend with your traits. In addition to being a fashion brand, TENERA is also an advocate for gentle self-expression. We believe there is a soft and warm side in everyone's heart. Through our carefully designed pieces, we empower you to embrace your true self and express yourself with confidence and grace.

Environmental protection concept

In terms of environmental protection concept, TENERA insists on using sustainable new materials to manufacture all products. Its design is based on classic foundations and uses the beauty of geometry to show the practicality of the bag in daily use in multiple scenarios. The eco-friendly bags launched by the brand use recycled polyester fiber made from recycled plastic bottles, which is an environmentally friendly and sustainable manufacturing method. About 6 PET bottles can be made into a shopping bag, demonstrating TENERA's commitment to resource reuse and environmental protection.

Regenerated polyester fiber is finally made from discarded plastic bottles through a series of processes, including crushing, cleaning, mixing, drying, melting, extrusion, etc. This recycling and processing method using PET bottles as raw materials not only reduces the demand for new raw materials, but also promotes the reuse of PET bottles and realizes the concept of circular economy. These recycled polyester fibers are not only used to produce environmentally friendly bags, but can also be used to make other textile products, further expanding the scope of sustainable applications.

TENERA demonstrates its care for the environment and persistence in brand value, hoping to build a better and sustainable future with consumers.

【Taiwan general agent MOSSY STORE】

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